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The ProteinGap

Most adults eat enough protein to avoid a deficiency, and not enough for anything they actually want. Seven questions, twenty seconds, and you’ll know your number.

Your details

ft
in
lb
Meat, fish, eggs, dairy, beans, tofu, or a shake: enough to be the anchor of the meal, not a garnish.

Where you are now

0g (current intake)

 

your target is 170 g a day

95 gwhere you are now
170 gwhere you’re headed

Your gap: 75 g a day

Your first step: not the whole jump

Aim for about125 ga day this week.

Pick any one of these. That’s the whole step.

    Take it with you

    Setup needed before launch: add your HubSpot form GUID at the top of the script. Nothing else to configure: the form only needs its default email field. This notice disappears once it’s set.

    Email me the Protein Sources Guide

    The step above is one meal. The Protein Sources Guide is a printable two-page reference: what a real protein serving actually looks like across meat, fish, dairy, eggs and plants, the per-meal number to anchor to, and what to reach for when you’re short at the end of the day. Free, and yours to print.

    How this is calculated

    There is no single protein number, because “enough” and “optimal” answer two different questions. The RDA of 0.8 grams per kilogram is a floor: it was set to keep sedentary adults from becoming deficient, not to support training, ageing, or fat loss. This tool starts above that floor and adjusts from there.

    Which weight the math uses

    Multiplying straight bodyweight breaks at the edges: it under-shoots very lean people and produces absurd numbers for anyone carrying a lot of fat, because fat tissue doesn’t drive protein needs. So if your weight is more than about 20% above a mid-range weight for your height, the calculation blends the two, a standard clinical convention, rather than using your scale weight flat. Your reference weight is shown with your result.

    Where the ranges come from

    For people training with calories at maintenance, a meta-analysis of 49 studies found gains in fat-free mass flattening out around 1.6 g/kg per day, with a confidence interval reaching up to about 2.2, which is why this tool gives a range instead of pretending 1.6 is a precise threshold (Morton et al., 2018).

    In a calorie deficit, protein needs go up, not down. A systematic review of resistance-trained athletes losing weight landed on roughly 1.8–2.7 g/kg of bodyweight, with the leaner and steeper cases at the top of that band (Helms et al., 2014). Above about 2.4–2.7 g/kg the muscle-sparing benefit stops accruing.

    From 60 onward the floor rises. Older muscle responds less strongly to the same dose of protein, so both ends of the range are nudged up.

    What this tool can’t do

    The “where you are now” figure comes from a single question about your meals. It’s an estimate to show you the shape of the gap, not a food log: if you track, use your real number instead.

    Food values are from USDA FoodData Central, rounded to realistic household servings. Expect them to vary by roughly 10% with cut, cooking method, and brand.

    Needs are different during pregnancy and breastfeeding, and this tool doesn’t cover them. Neither does it cover children or teenagers.

    Nothing here is medical advice or a diagnosis. If you have kidney disease, your doctor’s guidance beats a calculator: higher protein hasn’t been shown to harm healthy kidneys, but reduced kidney function changes the answer entirely.

    Protein isn’t a moral test, and more isn’t automatically better. It’s just the one number most people have quietly set to “not deficient” when they meant to set it to what they actually want.

    What’s next

    When you’ve got your number, pick the next small step.